With so many aspects of our lives, from the professional to the social, migrating to the Internet is surprising to many business owners, who continue to regard online strategy secondary as part of their growth plans. For many of us, it is a challenge to balance this additional component with the daily demands of running a business.
But putting this critical part of managing a successful business in the background can significantly decrease your development prospects. Do not get further behind the trends. Avoid these 5 common mistakes made every day by entrepreneurs and immediately improve your business growth trajectory.
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Different types components of Professional Website Business
- Do not have a website
- Do not respond to comments online
- Do not manage business information in Google Loca
- Do not take advantage of social media
- Do not do the basics of SEO
1. Do not have a website
A professional website has 3 pages or 3,000 is the centerpiece of your online marketing strategy. There are a wide variety of options in terms of price, ease of use and content management systems to start a new website, including names known as Locaweb with Site Builder 2.0. A website is important to any offline business because potential customers are increasingly doing their research and making decisions based on the information they find online.
With your own site, you produce authoritative information about your business instead of outsourcing this service by opening up a field to potentially unreliable sources. Put on your website the company logo, location and other details that need to be noticed, such as services and top selling products aimed at showing your business to potential new customers. To reinforce your new website as an integral part of your business, create a new batch of business cards with your Internet address highlighted with a larger font. Each time you distribute a business card, a new person will know about your site.
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2. Do not respond to comments online
As a proud former TripAdvisor employee, I understand very well the tremendous influence that online reviews have on potential clients. The content of these comments can boost a business overnight or force you to fear the doors over time. When hotel owners asked me the secret to managing their TripAdvisor reviews (I often contacted them when they were affiliated with the site), I honestly liked to say, “Answer honestly.”
Online reviews are the opportunity to engage with customers and hold a conversation. If you are lucky enough to receive excellent reviews, extend your hand and thank the customer. If you receive a negative comment on a review site like Yelp or Complaint Here, answer with apologies and offer to get things right the next time they return to your establishment. Be honest about what has contributed to a bad experience and ensure that it will never happen again. Potential customers will appreciate the frankness and understand that even the best companies go through difficulties.
3. Do not manage business information in Google Local
Google Local should be viewed as an extension of your own site. It takes a few minutes to insert content that can have a tremendous impact on how your business will be listed and displayed in Google’s search results. The more valuable content you provide through the interface created specifically for business owners, the more professional and trustworthy your business will seem to potential customers.
Enter your business address, enter your company logo, business photos such as store pictures, product samples or even a photo of your team at work. These personal and professional touches will make your business memorable and more appealing to the online audience.
4. Do not take advantage of social media
You do not need a complex and fully integrated social media strategy in order to engage with your clients in a place where they are already having conversations with friends and family.Create a page for your business on Facebook and encourage your customers to click on “enjoy.” Each time you post new content, such as a limited time offer, people who like your page will receive an update on your News Feed. Make the profile page of your Facebook company look even more professional by presenting the company logo and creating an image to cover Facebook’s standards with the logo and design of your company.
5. Do not do the basics of SEO
Search Engine Optimization, or simply SEO, is the way to improve your company’s results on the major search engines like Google, Yahoo, and Bing. SEO refers specifically to results presented on the left side. These are unpaid search results, managed according to the quality of the site’s content. Unlike those that are placed on the right side, defined by payment.
You do not need to have an SEO expert at home to implement the basics and often most importantly, put the SEO principles on your site. Focus on creating unique and regularly updated content for your site. This will help to establish you as an authority in your segment.
Also, make sure the top five pages of your site have descriptive titles. The tag and meta description, the tag, in the code. Your page title should be no longer than 55 characters in length and provide a view of the page content. Your meta description should not exceed 150 characters and offer a brief sentence providing more detail about the content of the page. When read together, the title and the tag should give the prospect a clear picture of what information they will find on the page before clicking the link.