Business Plan

Business Plan and Restoration of the Resort

As is easily understood, the industry is the essential resource that makes up the tourist offer of a destination, so it is the offer of accommodation in general and hotels in particular, which determines when it is a tourist destination or not Function of the volume of accommodation and the use that it has since it is the main factor of the tourist economy. Depending on the quality and quantity as well as the competitiveness of their hotel companies, the competitiveness of the tourist destination in question and, hence, its contribution to the economy of the area in question is determined. Hotel business models are essential. As is easily understood, there is no uniform methodology for all tourist destinations to systematize the study of this subject given the enormous variety of possibilities that arise from the combination of factors in their value chain.

Nevertheless, a simple scheme of approach to this subject will be used based on three axes, business ownership, management model, and value proposition, since it is considered that based on the combination of these three Variables arise most of the business models in hotels, although, we insist, can not be posed with a comprehensive analysis approach but merely identification.

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Transcript of Business Plan and Resort Repositioning

1_ Complete and renewed change of image.

2_ Remodeling of all Rooms, Suite, and Lobby

3_ Photo shooting new of all the Resort.

4_ Redesign of Flyers and Filleters.


  • Important Yacht relaunch event with operators, agencies, media specialized in Tourism and general, culture, sport, and government.
  • This event will also include renowned personalities from each area.


Marketing Plan

image source: google image

1 Meetings and visits 20 a week for each.

2 Obtaining commercial intelligence information.

3 Occupancy Objectives 60% and monthly billing USD 250,000

4  Event and billing objectives for USD 250,000

5  Objectives Billing USD 200,000

6  Sponsorship Objectives

7  Participation of some of the main Fairs and Workshop

Capture of new Segments and Niches

1 Personal Care, aesthetics, and well-being.

2  Services will be developed within this line.

3  A completely new area, proactive with intense programming.

4  Casino Third Party.

5  Development of Programs for Inventive Groups.

Costs, Mark up, inventory rotation

Quality of Services

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Complete and renewed change of image.

When your business changes or you need more Office 365 features, you can switch plans. The easiest way to switch plans is to use the Switch plans button in the Office 365 admin center. However, using the Switch plans button isn’t supported in all situations. In some cases, you might be able to switch plans manually.

Remodeling of all Rooms, Suite, and Lobby

Suite, and Lobby
image source: google image

The extensive renovation project at the AAA Four-Diamond luxury property includes all 225 guestrooms and public spaces, including rotunda suites and the presidential suite, guest room corridors and the lobby area. Guests can expect to see fresh, elegant designs and décor throughout the public spaces, including beautiful marble flooring in the style and design reminiscent of the 1900s era. Renovations to the popular Red Piano Lounge have been completed and complement the bar’s style of laid-back luxury. Enhancements include updated flooring, tables, seating and a new red piano. Renovations to the Skirvin’s stunning lobby are nearing completion and focus on the addition of natural light for added attention to the property’s historic architecture. The lobby flooring has also been replaced with beautiful granite and marble to reflect the hotel’s original design intent.


image source: google image

We seek funds for the acquisition and renovation of Seven Elms Resort, an adult-marketed, 17-room “boutique style” hotel specializing in a couples’ “getaway” to provide relaxation and recreation in Benzie County, a popular tourist spot located next to the state of Michigan’s Lake Michigan. Moderately priced between the high-line hotel properties and the older motel strips, Seven Elms Resort shall fill an affordability niche not presently available in Benzie County. Combined with an on-site lounge, grill, poolside beverage service, and morning continental breakfast bar, we are seeking investment funds to renovate the hotel building, build-out a piano bar/lounge area with dance floor, and construct an outdoor pool adjacent to the indoor pool. With this refurbishment and other new amenities, Seven Elms Resort will form the basis of a highly profitable hotel venture. We are seeking funds to develop and expand the business in a phased approach, as highlighted within this document.

Seven Elms Resort’s owner, Steve M. Blackburn, has an extensive business background, including over 14 years of experience developing a variety of businesses. Mr. Blackburn received his B.A. in Business Economics, and currently is an M.B.A. candidate at the University of Michigan. Desiring to return to his own business, he wishes to establish Seven Elms Resort, Inc. in 1999. The foundation for the plan is a combination of primary and secondary research, upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals involved with other similar businesses to develop the proforma data, review the market potential, and competitive situation.

Renovation in the Prairie Style period, our hotel’s design elements, and furniture will reflect this “organic” approach and provide an overall comfortable experience. Seven Elms Resort shall specialize in meeting an individual or couple’s needs. As growth warrants, the 10-acre site would allow for future expansion of the lodging portion of the resort.

Ideal Property Location

Ideal Property Location
image source: google image

The preferred location is a 10-acre parcel with 8 acres of woods. Of the 18 rooms, 3 are executive suites, with Jacuzzi tubs, and one of them will be converted to an onsite manager’s apartment. Each room has individual climate control, direct-dial phones, and televisions. The facility has a large main lobby area, indoor pool/Jacuzzi/sauna, lighted tennis court, 2-car garage, storage shed, ample parking, and all equipment necessary for the operation of the motel. The separate onsite manager residence and meeting room complex will serve as a future lounge/grill space. The grounds are beautifully landscaped.

The motel is located in the motel district of Benzie County and is situated on 9.43 beautifully landscaped, wooded acres. Approximately 7 of the 9.43 acres are wooded and undeveloped, which creates an opportunity for significant expansion or potential for an entirely new enterprise.

This facility consists of one building, built in two phases: a 22- and 15-year-old two- and one- story wood frame 18-unit motel and manager’s/owner’s apartment, which when combined, total approximately 14,787 square feet of living area. The 18-unit motel includes a lobby with a fireplace, reception area, storage area, laundry room, bathroom, meeting rooms, a balcony, 18 room units, a men’s and women’s bathroom, kitchen, a whirlpool/sauna room, an indoor swimming pool, and mechanical room. The motel has a partial basement and includes a laundry room with two washers and two dryers.

The manager’s apartment (future piano bar and basement bar/meeting room area) offers a living room, kitchen, dining area, family room, half bath, and gift shop on the first floor with 3 bedrooms and 2 baths on the second floor. The home has a concrete block basement that is partially finished with a recreation room and a 3/4 bathroom.

The exterior is cedar and the roof is pitch and pebble. The building is seated on a poured concrete and a concrete block foundation. Interior walls are concrete block and drywall. The flooring is carpet and ceramic tile. There are casement windows and wood storms and screens. There is a basement area under the living quarters and a portion of the motel.

Other improvements include a 2-car garage with 2 electric door openers. A detached storage shed is located to the rear of the manager’s apartment. Land improvements include a blacktop driveway and parking lot with 23 parking spaces, concrete sidewalks, a lighted tennis court, street signage, and beautiful landscaping with a mature variety of trees and shrubs.

Mechanical systems include five gas hydropic, two gas forced air furnaces, electric baseboard heat, individual heat, and central air for each unit; 120-gallon hot water heater, 600-amp electrical service, intercom system, two central vacs, water softener, sump pump, 4-camera security system, cable television, smoke alarms, and telephone system


This is the resume of Steve Blackburn, the future owner of Seven Elms Resort Steve Blackburn has demonstrated experience in business and sales organization development. Developed and secured funding for the own organization, author of several successful RFPs, business and market development plans. Has expertise in customer retention programs, sales training seminars, project planning, benchmark analysis, and forecasting and budgeting. Designed and implemented computer applications including customer database service frequency schedules, truck routing, customer retention surveys, accounting and commission salary programs.







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